Open the Mysterious Magic Box of the Internet-famous Ordovician Scenic Spot
The Internet-famous scenic spot Ordovician theme park in Wansheng,Chongqing is running in the tourism market.Recently,the second experiential tourist attraction in China with the key words of high altitude,cliff,entertainment,experience and stimulation,officially started the construction of Ordovician scenic spot in Quzhou,Zhejiang Province following Chongqing.Chongqing Ordovician Tourism Co.,Ltd.will invest 3.6 billion yuan to bring a new upgraded version of Ordovician to tourists in East China within two years.
How could the Ordovician Scenic Spot become so popular in today's fierce competition in the domestic tourism market?This report will open the mysterious magic cube of Ordovician scenic spot.
A Sightseeing Tourism Spot
Four years ago,few people knew about the Ordovician.This"parasitism"is located in the"garden of the garden"at the top of the scenic area of the Black Valley in Wansheng.At the beginning of the garden opening,it is the same as the domestic scenic areas with natural sightseeing,such as the Black Valley,Emei Mountain and Huashan.The scenic area is mainly built on the side of cliff，making the tourists have a kind of heroic feeling of"being near the top and seeing the small mountains".The original intention of the holders of the scenic spot is to use the popularity of the Black Valley for the flow of the Ordovician belt,and to sell the resort property built on the mountain and cool in summer.However,the resort property was sold out quickly,but the Ordovician scenic spot invested in the construction of a huge amount of money,like the Black Valley Scenic Area,has been not hot.
There are two main reasons why the scenic spot is not hot:first,the scenic spot has not been open for a long time,and the tourists do not know it well only one year.Although the Black valley scenic area itself is well-known,compared with the scenic spots of Geleshan and Nanshan in the main district of Chongqing,tourists prefer to travel in the city.Second,compared with the famous Huashan Mountain and Emei Mountain natural sightseeing scenic spot,the precipitous degree of the Black Valley is far worse.Although tourists feel bold and heroic here,they can't feel the thrill and excitement of Huashan Mountain and the grandeur of Emei Mountain.
At that time,the Black Valley and Ordovician scenic spot,like most non famous scenic spots in China,lacked a reason for tourists to go.
The Black Valley is a state-owned scenic spot,which can be maintained financially.However,as a private scenic spot,the Ordovician final outcome can be imagined if the tourists do not go up all the time.
An Experiential Scenic Spot with the Most Cliff High Altitude Items
The legacy of nature cannot be so silent.
Since there is no reason for tourists to go,create a reason for tourists to come.
Tang Nan,the second generation actual controller of Ordovician tourism,is a young man who graduated from Chongqing University's real estate college with an MBA and is familiar with the consumer psychology of tourists.He also knows that with the improvement of China's economic position in the world and the increase of national income,the tourism market will become larger and larger.Together with the members of the board of directors,he began to implement changes in the scenic area,starting from the perspective of tourists'experience,to operate on the scenic area.
A popular scenic spot is not regret when you go,but want to come again.To do this,you have to have your own unique characteristics.
Changes began from then.
In 2017,the world's longest hanging glass gallery,extending beyond the cliff in the shape of"A",was born in the Ordovician with a single side length of nearly 70 meters and a total length of more than 140 meters,and obtained Guinness world record certification.Once the world's first suspended glass corridor opened,it immediately attracted the attention of tourists all over the world.With the help of sky corridor,the Ordovician became famous,and tourists began to gather at the"garden of the garden"at the top of the black valley.
But the Ordovician managers know that tourists have the psychology of being happy with the new and tired of the old.Only one bright spot in the scenic spot can not keep tourists for a long time,or even make them want to come again.
Taking advantage of the sky corridor and relying on the unique cliff resources of the scenic area,more and more high-altitude items will be built.Supported by the strong economic strength of Ordovician tourism company,many high-altitude items in the scenic area,such as cliff swing,step-by-step thrill,extreme leap,step-by-step alarm,glass suspension bridge,jungle crossing and so on have been put into operation.
In the Ordovician,as many as 50 cliff high-altitude amusement items were built in three years.At the same time,the item of ice and snow world for children's play has also been built.
If there are just high-altitude items,Disney and Happy Valley also have those.But the Ordovician is the only scenic spot built on the edge of cliffs and owned the highest number of high-altitude amusement items.At present,no other scenic spot in China can surpass.
A Smart Scenic Spot by Internet Marketing
Five years ago,China's Internet began to develop at a high speed.The popularity of computers and smart phones made the traditional media replaced by Internet media.Instead of traditional newspapers and televisions,readers can get information anytime,anywhere by using office computers and mobile phones that they use with them in their cars,meals and even in the bathroom.The speed of information dissemination was also accelerated.
The Ordovician,which is familiar with the laws of Internet marketing,is born at the right time.The scenic spot information is comprehensively promoted by using more than 100 news website platforms directed by National Network Media Alliance,WeChat friend circle is fully exposed,and the short video is fully disseminated.All available Internet platform resources are used by Ordovician.If you open the Internet,and input the word“奥陶纪”,Baidu included up to 4.5 million entries.
With the key words of cliff scenic spot with the most high-altitude items and the world's first sky corridor,Ordovician became popular on the Internet for a while,which attracted the attention of the whole world and constantly stimulated the Internal hormones of young male and female tourists all over the world.
Ordovician scenic spot let itself fly by taking advantage of the Internet.
Tourists from more than 10 countries,such as Britain,Russia,South Korea and Japan,traveled to China's Chongqing Wansheng Ordovician scenic spot.Some flight attendants of foreign airlines landed in Chongqing,they did not forget to swing on the Ordovician cliff and ride on the cliff skipper.Domestic and city tourists are flocking.At the same time,the Ordovician has become a tourist attraction for making the Internet famous.Many short videos of tourists playing in the Ordovician are tens of thousands or hundreds of thousands,and the maximum number of visitors is even as large as twenty-three million.Take a video and increase fans have become the reasons for a lot of girls to the Ordovician.
According to the statistics of the scenic spot,nearly 2 million tourists from all over the world come to visit the Ordovician every year.The annual revenue of the Ordovician is more than 300 million yuan,making it the"most profitable"scenic spot in Chongqing,which is ahead of a wave of 5A scenic spots in Chongqing.During holidays,tourists in the Ordovician scenic area often reach the maximum flow and have to be restricted from entering the park.Many high-altitude items in the scenic spot,such as the 21 meter cliff swing,often take as long as one or two hours to wait in line.
How to reasonably direct the huge number of tourists,so that their reputation for the Ordovician continues to increase and form a second,third,or even N times of communication?For this reason,the Ordovician began to launch a two-day tour and introduce the scenic area intelligent management system,which effectively combines Internet marketing and management.From the beginning of tourists entering the park,it will timely monitor the flow and direction of tourists.During the peak period of tourists in holiday scenic spots,tourists can clearly know which items have a large number of tourists and the waiting time through the internet intelligent management system of scenic spots.Tourists can arrange the time and items reasonably according to their browsing route in the scenic spot,so as to have a relaxed and happy experience.
Since then,the Ordovician has become an interactive and experiential intelligent scenic spot with internet marketing management and the most cliff high-altitude items in the world.When tourists come to Wansheng,Chongqing,they are more about going to the Ordovician than the Black Valley.This once parasitic scenic spot has been successfully attacked.
Two years later,at the time of the Asian Games in Hangzhou,the second upgraded version of Zhejiang Ordovician will appear in front of the world.With the successful operation experience of Chongqing Ordovician,Zhejiang Ordovician will swipe the screen networkonce again,which seems to have no suspense.
Please look forward to!（Translated by Zhao Han）